In today’s world, the experience is everything! Just look at the lengths to which some companies have gone to bring the experience to the forefront of their brands – Ikea, Cabela’s, Starbucks, etc. I recall reading that “the patient experience is fast becoming the next competitive battleground in healthcare,” before building my current office. Consumers […]
Word of mouth marketing can be one of the most effective ways to attract new patients. In my practice, referrals from existing patients now account for almost two-thirds of new business. This data is especially significant in light of the fact that the cost of gaining a new patient from patient referrals was only 10% […]
I have seen several posts recently questioning when to hire an employee and what the pay and benefit package should be. The answers from colleagues have been interesting and very diverse. This prompted me to do some investigation. It’s OK to be generous, but it’s important that the pay is appropriate for the position. There […]
If I had one wish, what would it be? A fabulous vacation, a long, healthy life, world peace or perhaps it would be something simple like diamonds! Well, of course, I wish for good health for myself and my family and friends and who wouldn’t like to see the world working peacefully together? Diamonds are […]
I must admit I’ve spent some sleepless nights lately thinking about the future of business, namely MY business. Insurance companies are turning over their hearing benefits to internet providers, new OTC (over the counter) legislation, and more competition from everywhere – all quite unsettling. What to do? What programs should I participate with?” Join the […]
The fact is “Over the Counter” (OTC) hearing aids are here to stay. As a person that tries to be ahead of the curve, I investigate and contemplate how to handle this new era in hearing healthcare. I’m sitting here with my current price sheet trying to determine what to change. Unbundle? Itemize? Stay the […]
I am a pretty demanding person – not a surprise to many – and I have never been satisfied with “average” or “fine” in any part of my life. I never seek out an average restaurant, or a mediocre experience or even an ordinary pair of shoes. I have always pursued Fabulous. This includes the way […]
The fact is that most hearing healthcare professionals spend 99% of their time working in their businesses and little time working on their businesses. Most owners think they may need to be around to get the business going, but after it’s established it should pretty much run itself. If you want a good business, it won’t just run itself. You may […]
I have never liked the word “fine”. The connotations just don’t inspire anything positive within me. “How was your food?” asked the waitress at a new restaurant we visited last night. “Oh! It was fine,” I replied. Mediocre at best which means we won’t be returning there anytime soon. The thought of someone describing my practice […]
Every business will experience slow times. Maybe there’s been an unusual local or regional event that hurt your business. Holiday times can also slow things down. Less business can certainly be difficult financially. So, do you just get stuck in a funk because things are slow or do you take action? I’ve never been one […]