Feeling overwhelmed? Like your plate is Overflowing? Maybe it’s time to hire another or even your first employee. I know this is a scary step but the truth is that if the business is growing and you want it to continue to grow, there will come a time when hiring someone is necessary. I was […]
The first month of 2020 is already over and it was a great one in my practice. Business was fabulous, patient satisfaction was high and we exceeded our goals. But what does that really mean? In the youth of my business, an increase in revenue meant being able to pay off some debt or the […]
Another year is past and I have had the pleasure of analyzing the data of the practice to see how 2019 compared to 2020. I hear colleagues say that they hate the process of looking at their numbers, but I LOVE it because it tells me where the business has been and most importantly, where […]
A few years ago, I took my husband to three Costco’s and one Sam’s Club and watched while he was tested and fit with hearing aids. After that experience, I was more certain than ever that not everyone wants the low cost option of Costco and some people would prefer and will pay for a […]
As they said in the movie Pretty Woman, “What’s your dream?” While this is real life and not a movie, dreams really do come true. But, they won’t come true unless you plan for them and Make them Come True! I’ve had the opportunity to review a lot of numbers recently, including my own. It can be an […]
One of my last blogs shared ideas on how to create a BUZZ about your business. I have found that word of mouth marketing is the most effective way to gain new patients. I recently did some research in my practice and was surprised to discover that referrals from my patients accounted for almost 70% […]
The internet has evolved into a one-stop shop for the majority of American consumers. Small businesses that are not using digital marketing need to understand the importance of it because digital marketing can help your business thrive in today’s extremely competitive market. For many people digital marketing may seem confusing (Yeah, that includes ME) or […]
Remember the movie Field of Dreams? The resounding theme was “If you build it, they will come.” Many of us embrace the same philosophy when it comes to marketing our businesses. I have news, “Don’t believe this stuff. It’s Not True.” If you built a brand new, fabulous Best Ever office and don’t tell someone about […]
Suppliers are essential to almost every business. Without manufacturers to provide the products we dispense, we would have a difficult time helping patients to hear better. Suppliers often turn into partners by helping cut costs, performing research to improve outcomes and even funding new marketing efforts. Our manufacturing partners also serve as important resources for […]
If you could be granted just one wish what would it be? My one wish would definitely be for more hours in every day. Regardless of how early I rise, or how late I stay up, there are never enough hours in the day to accomplish what I want to accomplish. I just can’t seem […]