After being trapped in a Polar Vortex for most of the month, January of 2019 became the worse January in twelve years for my practice. Needless to say, I was a bit depressed and worried that OTCs, …
From Dr. Gyl …
Do you have a healthy practice?
So how do you know if you have a healthy practice? Well, the first and most important way to know is that the business generates enough profit that you are able to pay yourself a wage that is …
Marketing is a process and it’s not easy
I think every practice struggles with marketing. How much should I spend and where should I spend it? Colleagues will call and ask, “Can you send me your marketing pieces that are working?” There is …
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Private Practice – A Complicated Journey
I started my business so long ago, I didn’t really have a realistic grasp on what it takes to start a practice in today’s competitive marketplace. But I know a young man who was just meant for this …
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Four Hurdles Every Hearing Healthcare Professional Needs to Get Over – #4 Thinking that the experience doesn’t matter
In today’s world, the experience is everything! Just look at the lengths to which some companies have gone to bring the experience to the forefront of their brands – Ikea, Cabela’s, Starbucks, etc. …
A Patient Referral Program can be A Key to Success
Word of mouth marketing can be one of the most effective ways to attract new patients. In my practice, referrals from existing patients now account for almost two-thirds of new business. This data is …
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