I would venture to guess that every practice owner struggles with developing an effective pricing strategy. After reviewing the stats for my business for Quarter 1 in 2019, I noted that our ASP was …
From Dr. Gyl …
Is Your Business Out of Shape?
My business (and I) are out of shape! I’ve had the luxury of living three months in Florida and it’s been wonderful BUT… I have gotten a bit out of touch when it comes to business and my life. It’s …
Patient Appreciation Events are Good for Business
There are only three ways to grow a business – Get more customers; Get current customers to spend more frequently; or Get current customers to spend more $$ each time they spend. That’s it. It’s …
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Announcing the Sapphire Society — A New and Awesome Opportunity for You!
I have never been an advocate for joining groups but this is an exception! I am starting a Network called The Sapphire Society. The sapphire is a precious gem that represents strength, wisdom and good …
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Do you have a healthy practice?
So how do you know if you have a healthy practice? Well, the first and most important way to know is that the business generates enough profit that you are able to pay yourself a wage that is …
Marketing is a process and it’s not easy
I think every practice struggles with marketing. How much should I spend and where should I spend it? Colleagues will call and ask, “Can you send me your marketing pieces that are working?” There is …
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