Early one morning on a recent vacation, I dashed down to the local Starbucks to get some much-needed coffee for my husband and me. Our hotel was enormous with several wings on each floor. When I …
From Dr. Gyl …
Sapphire Society Members: Marketing Tools
As mentioned in my Digital Marketing is Where It's At!!!! public blog post, Sapphire Society Members have access to some great tools that I have used in my marketing plan. I hope you enjoy and use …
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Want to know the silver bullet in marketing?
One of my last blogs shared ideas on how to create a BUZZ about your business. I have found that word of mouth marketing is the most effective way to gain new patients. I recently did some …
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Digital Marketing is Where It’s At!!!
The internet has evolved into a one-stop shop for the majority of American consumers. Small businesses that are not using digital marketing need to understand the importance of it because digital …
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Creating a BuZZ about your business
Remember the movie Field of Dreams? The resounding theme was “If you build it, they will come.” Many of us embrace the same philosophy when it comes to marketing our businesses. I have news, …
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Who is your most valuable partner?
Suppliers are essential to almost every business. Without manufacturers to provide the products we dispense, we would have a difficult time helping patients to hear better. Suppliers often turn …