You may dread having to tell a patient that you diagnosed a hearing problem and then have to suggest that the patient purchase a plan for hearing help which usually includes hearing aids. Most patients don’t jump up and down and say, “That’s awesome news” or “Oh boy, I can’t wait to spend thousands of dollars for the help you suggest that I need.” The most common response when you explain the test results and suggest that the patient could benefit from hearing help in the form of hearing aids is that the solution costs too much money. Unfortunately, it’s a fact that many of the patients we see won’t actually want the help we recommend. Hearing aids aren’t something people usually want but since 90+% of patients with hearing loss have sensory loss, the only way to actually help a patient is to convince them to get hearing aids.
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