Every business will experience slow times. Maybe there’s been an unusual local or regional event that hurt your business. Holiday times can also slow things down. Less business can certainly be difficult financially. So, do you just just stuck in a funk because things are slow or do you take action?
I’ve never been one to sit back and wait for things to happen. Sometimes, however, it’s good to take a break but I prefer to take action. I will share some of the ideas I have come up with over the years to get business moving again.
Connect with your patients – In case you haven’t noticed, everyone is talking abt hearing aids so if you haven’t shared information on the latest technology with your patients, slow times are the perfect time to do just that. Send everyone who has aids over three years old a letter on upgrading their technology. If you need a good example, send me an email and I will send you one. Call a few patients and ask them if they are happy with how they are hearing or better yet, call ten and ask them to be on your Advisory Board and invite them for a lunch meeting. Patients love to be asked for their opinions!
Dig into your data and find out WHY you are slow – Have your referral sources changed? If so, visit them and give them a new reason to refer to you (increase in incidence of hearing loss, ways hearing loss affects cognition, benefits of new hearing aid technology, new and better hearing protection, improved tinnitus devices). Have you lost contact with your patients (see above suggestions). Numbers don’t lie so dig in and discover what has changed.
Network – Get involved with your state professional organizational and local business groups. Stay in touch with colleagues. Feed and expand your network. Colleagues have great ideas they are willing to share abt what they did when their business slowed down.
Take a class – There is so much to learn and slow times are the perfect time to expand your skill set. Learn about new procedures you can incorporate into your practice and innovative ways to help your patients hear better. If you haven’t heard of Nancy Tye Murray’s clEAR, do some research on it. It’s a customized program that can really benefit patients.
Market your business – It seems obvious, but if you haven’t been spreading the word about you and your business, now is the time. Not only will you eventually get more business coming in, but you can learn a lot about what works and doesn’t in your marketing. I have found that Facebook ads are a successful and cost effective way to drive new business in the door.
Slow times are sure to happen to every business. Instead of sitting back and worrying, get busy converting slow times into new life for the business.
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