#2 Settling for Mediocrity
I have never liked the word “fine”. The connotations just don’t inspire anything positive within me. “How was your food?” asked the waitress at a new restaurant we visited last night. “Oh! It was fine,” I replied. Mediocre at best which means we won’t be returning there anytime soon. The thought of someone describing my practice as “fine” brings an overwhelming feeling of nausea.
I much prefer the word “fabulous” and that’s what I shoot for in business and in life. I gazed out my window today at the sun glistening on Lake Michigan, a light breeze blowing through the trees, it was quiet and I had time to think and catch up on work – truly a fabulous day!
I love the movie Pretty Woman – not very realistic, but fun, and I remember Richard Gere asking Julie Roberts what she wanted out of life. “I want the fairytale,” she admits and I agree wholeheartedly! Why settle for Fine when Fabulous is just a short step away? I’d rather have a few Wows in my life rather than a lifetime of Nothing Specials.
When it comes to patients today we have to WOW them or they won’t be back. Hearing healthcare is widely available and will become even more available in light of the impending OTC legislation. Changes like this cause many people to fret, ponder and worry and to wonder whether being a hearing healthcare provider is still a viable position. These concerns cause some people to start thinking small and pulling in their marketing efforts and even reducing prices over concern that patients will no longer be willing to pay their fees. Personally, I don’t believe bundling versus unbundling is the issue. It’s how we inspire value in the relationship with our patients.
Instead of worrying about which pricing strategy to use, we should be thinking about ways to better serve our patients and how to add value to each and every encounter with them. We should be focusing on getting Bigger and Better instead of retreating in fear. It’s easy to get scared of change but instead, we should be excited about a new trend and the opportunities that the trend brings with it.
My husband doesn’t always appreciate the fabulous side of me. What I really mean is I think my husband wishes I didn’t always shoot for Fabulous. Why can’t “fine” just be OK sometimes? I just can’t help myself. I believe everyone, especially our patients, deserves a Fabulous experience and the best hearing healthcare provider possible. It’s not good enough to simply press Best Fit without completing outcome measures to ensure the fit is the best possible. Customer service has to be Over The Top. Good is no longer good enough. There are people in the world that want and believe they deserve The Best in Hearing Healthcare and they are willing to pay for it!
If we focus on The Best and add value to every encounter with a patient, I believe we will always have people that want our help. There are many examples in my blogs on How to Turn Your Practice from Fine to Fabulous. Check out DrGyl.com!
What will you do to move your practice from Fine to Fabulous this week?